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Enhancing Connection: Top Push Notification Messaging Strategies
Published: September, 2023
Last updated: : September, 2023
How would you feel if every time you met up with a friend, he started on a random subject or repeated what they said the last time? Probably you would opt out of such a friendship. Well, the same strategy applies to your marketing communications. With so many tracking and targeting tools at our fingertips, delivering relevant content should be a breeze (and a necessity). Messaging strategy is a phenomenon responsible for precisely this. So, let's look at all the basics: What is it, and what are its benefits? But most importantly, how should you implement it to get the most out of it? Clear and Concise Communication: We already live in an age of information overload, so don't make it harder on your users. Make your push notifications concise, relevant, and easy to understand. Whether it's an enticing offer, breaking news, or an exciting feature, please ensure the message is crystal clear and leaves no room for confusion. Luckily, push notifications only allow a limited number of symbols: Emotional Appeal: Messages that evoke emotions are more likely to resonate with users on a deeper level. Create a sense of connection with emotional triggers in your push notifications. Engaging users' emotions can strengthen a relationship, whether it's excitement, curiosity, urgency, or empathy. To make people feel like they're part of something, use words like "You're Invited" and "Exclusive Access."Contextual Relevance: Send timely, relevant messages based on user actions and preferences. For example, if a user adds items to their cart but doesn't complete the purchase, send an abandoned cart notification with a gentle nudge to complete the transaction. Use behavior-based messaging to get users to take action and keep them engaged.Testing: Fine-tune messaging strategies based on audience preferences. With push notifications, you can test different titles, messages, images, and even buttons to identify what resonates best with your users. Optimize your messaging with data-driven insights to ensure maximum impact.You can check out and get inspired by more push notification examples here. ‘Is it all worth it?’ you may ask. Let us introduce you to the benefits of using a coherent messaging strategy in push notifications, and you will decide for yourself.Message Fatigue: Excessive or repetitive messaging can tire users. As a result, users ignore or unsubscribe from notifications, diminishing their effectiveness.Brand Dilution: Without a cohesive messaging strategy, a brand's value proposition and unique selling points may be diluted, resulting in diminished brand recognition.Low Engagement: When messages fail to resonate, user engagement drops. This can impact user interaction with business products, services, and promotions, hindering growth.Missed Opportunities: Without a strategy, businesses might miss valuable opportunities to engage users at critical moments. For instance, a forgotten, abandoned cart reminder can cost you sales.Reduced Conversion Rates: Without strategic messaging, calls-to-action and offers may lack impact. As a result, click-through and conversion rates decline, limiting business results.Competitive Disadvantage: Businesses without a messaging strategy risk losing out to competitors who are effectively engaging and resonating with their audiences.
What is a Messaging Strategy?
A messaging strategy outlines how a company or individual communicates with its target audience. It involves creating consistent and compelling messages, a coherent tone of voice, and guidelines to convey information, values, and goals. A messaging strategy aims to ensure that everything you communicate through your channels and platforms aligns with your overall brand identity and resonates with your target audience.'Well, that makes sense, but how do you achieve this coherence and engagement?' — one may ask. To answer this, we want to share 5 tips that will help. And if you use all of them, you will become the Elon Musk, the Frank Sinatra, the Beyoncé of marketing messaging communication.People who use messaging strategy:
Top Push Notification Messaging Strategies
[but they can be applied to any marketing channel, really]Sure, you have to believe in your product or service because no amount of messaging strategies will help you sell snow in Norway in January. So given that you already have a unique selling proposition, the following strategies will help you make your messages more appealing and engaging to your potential audience. In addition, we decided to include messaging strategy examples so that you’ll get a better idea of how to create a perfect push notification from scratch.Personalization:Tailoring push notifications for individual relevance is one of the best ways to boost user connection. You can deliver messages that resonate with each individual by leveraging user data such as behavior, preferences, and location. Address users by name, recommend products based on browsing history, or inform them about nearby events or offers. Personalization captures attention and creates a sense of being understood and valued.
- For iOS devices, push notifications should ideally have 25–50 characters in the title and up to 150 characters in the message body. Expanded messages can contain up to 7 lines of text. iOS notifications can include rich media such as images, audio, and video.
- For Android devices, push notifications should have a max title length of 65 characters and an extended message length of 240. Android notifications can include icons and large banners. Icons and images shorten the length of the push notification text.
