Nashpush stands with Ukraine. To support Ukraine visit this page

Rich Notification 101: What You Need to Know and How to Set It Up

Published: February, 2024

Last updated: : February, 2024

In the era of digital overload, the battle for users' attention has become routine for marketers. From email marketing and PPC campaigns to video content and animated ads, digital professionals always search for fresh approaches to connect and engage with their target audience. After a while, the creativity and novelty of these strategies start to wear off, making it difficult to capture the attention of users. Yet, one effective solution to stand out is rich notification. With the perfect blend of eye-catching visuals, interactive features, and personalized messaging, rich notifications offer a unique way to captivate users and boost engagement. In this article, we’ll explain what rich notifications are, how they work, and why you should include them in your marketing strategy. Plus, we’ll walk you through the process of creating captivating rich notifications using Nashpush.

What is a rich push notification?

Unlike a typical text push, rich push is a type of notification that includes images, videos, audio, GIFs, and interactive buttons. They are often more engaging because their interactive features encourage users to take immediate action.Rich push messages may require more effort to create compared to text-only messages, but they provide a 25% boost in response rates. Therefore, rich pushes are an absolute must for businesses looking to increase user engagement and drive conversions.

What elements make up rich notifications?

Although iOS and Android rich push notifications may differ, they share some common elements. In addition to text that can be formatted and styled with emoji, you can also include:

Images
GIFs
Icons
Action buttons
Audio
Video
Animations
Interactive elements

How rich push notifications work

Standard push notifications and rich push alerts work pretty much the same way. Both of them are based on push technology, in which the push request is initiated by a server, not the user. However, in order to receive push messages, the user must first give their consent and indicate their preferences regarding the type of notification and the information provided. After that, the delivery of a push message happens, but this process is preceded by the painstaking work of a marketer. First, a digital specialist identifies the company’s target audience based on demographics, behavior, and interests. Then, they create engaging content that features rich media: visuals, animations, or interactive buttons.Once the notifications are ready, they are sent out to the users who have opted in. They are more likely to engage with the messages because rich pushes provide a more personalized and interactive way of communicating with people.

Examples of rich pushes

Not sure how to use richpush ads in your business? To help you, we have prepared a list of examples. Feel free to take a rich push notifications example and apply it to your niche.

E-Commerce

New product launch
Flash sale alert
Personalized recommendations

Travel

Destination highlights
Exclusive travel deals
Interactive itinerary

Entertainment

New movie/show trailers
Concert and event updates
Interactive fan engagement (e.g. polls or quizzes)

Real estate

Property for sale or rent
Personalized recommendations
Exclusive deals

News and media

Breaking news alerts
Live sports scores
Weather updates

Fitness and wellness

Achievement celebrations
Workout demonstrations
Motivational quotes

Food and beverage

New menu items
Weekly specials
Exclusive offers for subscribers

Gaming

In-game events and rewards
Community challenges and competitions
New game updates

Why should you use rich push notifications in your marketing strategy?

If you're not convinced by the range of rich media pushes for marketing your business, we’re here to change that. Explore the potential and benefits of incorporating rich push notifications into your marketing strategy.

1. Flexible content format

To begin with, rich pushes offer you the flexibility to choose the most suitable type of content for your ad creative. Thus, you no longer need to tailor a message to your push. Let the rich push do the talking for you by adding images, GIFs, videos, buttons, and interactive elements.Whether you want to keep your users updated on the latest deals or inform them about new content, products, or features, rich pushes give you the freedom to experiment. Both a mem for Gen Z and a GIF for millennials will help you engage users who are used to consuming media-rich content.

2. More storytelling opportunities

Since humans are visual creatures, they perceive content with images way better than plain text. Marketers take advantage of this fact when telling stories on the company’s social media, apps, and other platforms.Rich media allows you to tell a more compelling story within the limited space of a push notification. With a richpush, you can convey your message using an image, short video clip, or animated element, ultimately making your ad more attractive and memorable for the consumer.

3. Improved user experience

Sometimes, text alone is not enough to effectively convey your message. Media-rich content, on the other hand, can help people better understand the message you are trying to communicate. By using images, videos, and animations, you can provide visual cues and context to your customers, improving their user experience.

4. Better engagement

We understand that creating immersive content for every touch point is a challenge for many. Sometimes the company lacks in-house skills, and even more often—the budget. Yet, if you want your content to evoke emotion and engage people, producing visually appealing creatives is paramount. Media-rich content is especially useful when a person is choosing between two companies that provide the same service. The content you offer may be identical to that of your competitors. However, if you give it a creative edge in the form of a rich push notification, you can engage your leads and convince them to choose your company over a competitor.

5. Greater personalization possibilities

Last but not least, richpush alerts give you a better opportunity to personalize your message to specific user segments. Based on a user’s age, location, or purchase history, you can make a media-rich creative that makes your content look more inviting. Interactive and, most importantly, relevant content makes people feel more engaged and gets them to pay more attention. Therefore, using rich push notifications can help you not only capture your users' attention but also create a stronger connection with them by delivering personalized content.

How to create rich push notifications with Nashpush

We are confident that very few will remain oblivious to the compelling arguments in favor of rich push notifications. That’s why we’re introducing you to Nashpush, a user-friendly platform that allows you to create captivating and visually appealing push notifications. With Nashpush, you can easily incorporate images and interactive buttons into your notifications. Find out how in our step-by-step guide below. Step 1: go over to Nashpush's website and register an accountStep 2: create a database on the platform Step 3: add Nashpush code to your websiteStep 4: set up your push notification campaign by adding a title, message, icon, image, hyperlink, and action buttons to your alertsStep 5: launch a campaign and enjoy the resultsFor more info see the Documentation page.

Key takeaways

While text-only content can support your marketing efforts, rich media alerts can take them to the next level. By combining strong messaging, attention-grabbing graphics, and engaging features, you can add a new layer of creativity and interactivity to your ads, driving users to take action. Make the most of this marketing opportunity with easy-to-use platforms like Nashpush.