You can segment your subbscribers by the following criteria:
Subscription date
Last activity
How often the user visited your site
Browser
Language
City, country
Subscriber ID
Pages that subscribers visited
Tags: here you can set up segmentation by age, gender, etc., on your own
How to set up Segmentation:
Go to the Segments section.
Click the “Create new segment” button
3. In the pop-up, enter a name for the future segment and choose the subscriber database you want to segment:
4. Click the Next button and after that a page with direct settings opens. The platform offers the following subscriber segmentation options:
Note: - operator "and" means that subscriber should meet both (all) criteria thesame time- operator "or" means that subscriber should meet one of the criteria